Retail Market Conditions

The consumer sentiment index continued its recent run of strong growth with a 2.5% increase to 107.7 in November 2020. The index has grown by 35.5% since August and is now at its highest level since November 2013. Unsurprisingly, confidence rose most significantly in Victoria (9%) following its stabilisation of COVID cases and the easing of social and border restrictions. NSW experienced a fall of 5.5% following its significant jump last month (17.5%). The most recent ABS retail sales data was released for September 2020 and showed a 1.1% reduction in traditional sales despite a significant bounce back in consumer confidence during that month. Examination of the individual categories shows positive growth in the cafes, restaurants and takeaway food services category (3.5%) however this was offset by declines in the household goods retailing (3.6%) and food retailing categories (1.5%). Geographically, only the Northern Territory experienced an increase in sales in September. Online retail sales experienced a slight increase of 0.9% in September 2020 continuing its recent run of growth since May. Online sales in the twelve months to September represented 12% of total retail sales during that period and were approximately 39% higher than the same period in 2019.

Consumer confidence

1 month
3 months
12 months
2.5%
35.5%
11.0%

Consumer confidence

Source: Westpac – Melbourne Institute Consumer Sentiment Index

Retail sales

1 month
3 months
12 months
(1.1%)
(1.9%)
9.1%

Retail sales

Source: Australian Bureau of Statistics

Online retail sales

1 month
3 months
12 months
0.9%
14.0%
45.3%

Online retail sales

Source: NAB Online Retail Sales Index